Technical SEO
Rank Tracking 2026: Why Your Tools Disagree
Two rank trackers can report position 4 and position 11 for the same keyword on the same day, and neither is wrong. A practitioner guide to why rank tracking tools disagree, why Google Search Console average position is not a ranking, and how to build a tracking process that survives SERP features and personalization.
WordPress SEO in 2026: Fix the Defaults
WordPress hands you a sitemap, clean markup, and an editor writers like. It also publishes tag, author, date and attachment pages nobody asked for. This guide covers what the platform does to your SEO, which permalink and plugin settings actually matter, what page builders cost you, and what to ignore.
Visual Search SEO in 2026: Rank in Google Lens
Your images are compressed and your alt text is fine, and Google Lens still shows a competitor. This guide covers the part image SEO skips: getting a photo recognized as a known thing, and tied to a page worth opening.
Webflow SEO in 2026: A Practical Setup Guide
Webflow hands you clean hosting and good defaults, then leaves most of the search work to you. This guide walks the full setup in build order, and says plainly which defaults help and which get in the way.
Shopify SEO in 2026: What the Theme Won't Fix
Shopify automates sitemaps, HTTPS and canonicals, which makes SEO feel finished when it isn't. Here are the platform's real structural limits, the theme edit that fixes the most common issue on Shopify, and the order to tackle them in.
Wix SEO in 2026: What the Editor Hides
Most Wix SEO advice online is frozen in 2019. This guide covers what is genuinely true in 2026, which platform limits are structural, and the three self-inflicted mistakes that quietly drain rankings from small US and European businesses.