OpenAI

June 05, 2026

ChatGPT Ads 2026: Cost, Targeting, First Test

ChatGPT ads went from US-only pilot to a global channel with a $1 billion run rate in seven months. What the format allows, how conversation targeting differs from keywords, what a first test should cost and prove, what European advertisers need to know, and why a sponsored card still cannot buy you the organic citation.

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