Google Core Update

Google's May 2026 Core Update: What Changed & How to Recover

Google's May 2026 core update rolled out on May 21 and is settling now. Here's what's actually confirmed, the winner/loser patterns analysts are seeing, what NOT to do during the rollout, and how to recover the right way—by fixing root-cause quality, not panicking.

E-E-A-T and Helpful Content: The 2026 SEO Trust Guide

E-E-A-T is not a score you can chase. Here is what it actually is in 2026, how Google's Helpful Content signals work now, and the specific, testable steps that prove real trust and win rankings.

Google News SEO in 2026: Win Top Stories

Most of what publishers believe about Top Stories is wrong. Google Publisher Center is not an eligibility gate, AMP has been optional since 2021, and no special markup unlocks the carousel. This guide covers what actually earns a news slot in 2026, how the May and June updates changed the risk, and why most sites should not chase Top Stories at all.