Digital Marketing

ChatGPT Ads 2026: Cost, Targeting, First Test

ChatGPT ads went from US-only pilot to a global channel with a $1 billion run rate in seven months. What the format allows, how conversation targeting differs from keywords, what a first test should cost and prove, what European advertisers need to know, and why a sponsored card still cannot buy you the organic citation.

Nonprofit SEO 2026: Rank on a Small Budget

A practical search guide for the one-person marketing team at a small charity. Donations, volunteers, Ad Grants, trust pages, and an honest list of things to ignore.