ChatGPT Ads
June 05, 2026
ChatGPT Ads Have Launched: What Marketers Need to Know
On May 5, 2026, OpenAI opened ChatGPT ads to all US advertisers with no minimum spend. Here's exactly how they work—the Sponsored card format, intent-based targeting, CPC/CPM pricing, the measurement gaps—and why earning an organic AI citation still matters more than the ad beside it.