Brand Authority

E-E-A-T in 2026: How to Build the Authority Google & AI Actually Reward

E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—is how Google and AI engines decide what to rank and cite in 2026. Here's what each pillar means and a practical plan to prove all four (including the one author tweak that lifts AI citations most).