AI Search
How to Track AI Referral Traffic in GA4 2026
GA4 added a native AI Assistant channel in May 2026, so ChatGPT and Gemini visits now split out of Referral on their own. But Perplexity is missing from Google's published list, AI Overviews still file as Organic Search, and referrer-less visits still hide in Direct. Here is what the free channel catches, what it misses, and when a custom channel group is still worth building.
AI Crawlers 2026: Should You Block GPTBot?
GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot — should you block them or welcome them? A practical 2026 guide to AI crawler strategy, with copy-paste robots.txt configurations and verification steps.
Brand Mentions: AI Search Visibility in 2026
Unlinked brand mentions now shape which brands AI assistants name. A practical 2026 playbook: where mentions count, how to earn them, how to measure.
Entity SEO in 2026: How to Win the Knowledge Graph and AI Search
Entity SEO decides whether Google and AI engines recognize your brand as a real thing. Learn to build entity salience, earn a knowledge panel, and win AI search in 2026.
Podcast SEO in 2026: How to Rank Your Show
Podcast discovery now runs through three different systems that read three different things. This guide shows you exactly what Google, the podcast apps, and AI assistants each look at, and how to build episode pages that win on all three.
Visual Search SEO in 2026: Rank in Google Lens
Your images are compressed and your alt text is fine, and Google Lens still shows a competitor. This guide covers the part image SEO skips: getting a photo recognized as a known thing, and tied to a page worth opening.