Search Engine Optimization
Google Merchant Center Feed Guide 2026
A practitioner guide to Google Merchant Center feeds in 2026: required attributes, image rules, EU VAT pricing, disapprovals and silent failures.
Google Discover SEO in 2026: How to Earn Feed Traffic With No Keyword to Target
Google Discover is the one surface with no query behind it, so keyword targeting and rank tracking simply do not apply. This guide covers what Google has actually confirmed about the feed, including the February 2026 Discover Update, the image rules that only make you eligible, the signals that beat backlinks, and the 2026 spam policies that make chasing Discover with volume genuinely risky. It also says plainly which sites should not bother.
Structured Data Errors in 2026: How to Debug Schema Markup and Recover Lost Rich Results
Rich results vanish silently, and the cause is usually one broken character or one missing field. A practitioner's guide to finding and fixing structured data errors in 2026: the tools, the Search Console reports, the recovery flow, and what not to fix.
First-Party Data for SEO in 2026: How to Measure Search Performance in a Cookieless World
Chrome kept its cookies, but SEO measurement went cookieless anyway. How to rebuild search reporting on first-party data, Consent Mode v2, and server-side tagging.
Pagination SEO in 2026: Numbered Pages, Load More, or Infinite Scroll?
Numbered pages, load more, or infinite scroll? How Google actually treats paginated content in 2026, and how to keep deep products crawlable and indexed.
SEO A/B Testing in 2026: How to Prove Which Changes Actually Move Rankings
Stop guessing why traffic moved. SEO A/B testing splits your pages into a variant and a matched control, then uses statistics to prove which title, meta, schema, or template change actually lifted rankings and clicks. Here is the full 2026 method, tools, and pitfalls.