Search Engine Optimization
Robots.txt, Meta Robots, and Noindex Done Right in 2026
Crawling is not indexing, and mixing them up costs rankings. A practitioner's 2026 playbook for robots.txt, meta robots, X-Robots-Tag, and noindex, with a clear decision matrix for removing pages the right way.
Faceted Navigation SEO: Tame URL Parameters & Crawl Traps
Faceted navigation quietly generates millions of near-duplicate URLs that drain crawl budget and bloat your index. This 2026 guide shows exactly how to handle URL parameters, when to index a facet, how to canonicalize, and the audit checklist I run on every large-site project.
Redirects and Site Migrations Done Right: The 2026 SEO Playbook
A practitioner's guide to 301 vs 302 (and 307/308) redirects, redirect chains, canonical tags, and a step-by-step site migration checklist that protects your traffic. Based on real migrations, real failures, and Google's current documentation.
XML Sitemaps and the Indexing API in 2026
A current, opinionated playbook on XML sitemaps for 2026. Build, validate and submit them properly, then learn why Google's Indexing API will not index your blog posts and how IndexNow actually speeds up discovery.
Internal Linking Strategy 2026: The Practitioner's Guide
Internal linking is the most underused ranking lever most sites own outright. This 2026 guide covers link equity, anchor text, site architecture, orphan-page detection and the exact audit workflow practitioners use to turn existing pages into topical-authority machines.
How Google Renders JavaScript in 2026 (and Why Your Pages Vanish)
Googlebot renders JavaScript now, but rendering is not free and it is not instant. Here is how the render queue works in 2026, why client-side content still disappears from the index, and the exact workflow I use to find and fix it.