SEO Strategy
SaaS SEO in 2026: Pipeline, Not Traffic
Most B2B software companies buy traffic and call it SEO. This playbook builds the program the other way around: comparison pages before thought leadership, pipeline before sessions, and a candid look at why Domain Rating, programmatic pages and high publishing volume waste most SaaS budgets.
Ecommerce Category Page SEO That Ranks
Category pages sit between your homepage and your products, hold the most commercial intent, and get the least attention. This is the fix, end to end.
Rank Tracking 2026: Why Your Tools Disagree
Two rank trackers can report position 4 and position 11 for the same keyword on the same day, and neither is wrong. A practitioner guide to why rank tracking tools disagree, why Google Search Console average position is not a ranking, and how to build a tracking process that survives SERP features and personalization.
How to Hire an SEO Agency in 2026: Red Flags
A practical buyer's guide to choosing an SEO provider: real price ranges in USD, EUR and GBP, how to read a proposal, the contract terms that protect you, and the red flags that should end the call.
Marketplace SEO 2026: Amazon SEO vs Google
Why marketplace rankings follow conversion rather than links, what Amazon's July 2026 title change means for listings, and how to run Amazon and Google SEO as one funnel for US and EU sellers.
App Store Optimization 2026: ASO vs Web SEO
App Store Optimization is not web SEO with different metadata. Here is what transfers from your SEO skills, what actively misleads you, and how Apple and Google Play really differ.