Mobile SEO

Mobile-First Indexing and Mobile SEO in 2026

Mobile-first indexing finished in 2023, so most mobile SEO advice answers a question nobody is asking. The three things that really break rankings on phones in 2026 are parity gaps between mobile and desktop templates, INP on real Android hardware, and a mobile SERP that has compressed.

App Store Optimization 2026: ASO vs Web SEO

App Store Optimization is not web SEO with different metadata. Here is what transfers from your SEO skills, what actively misleads you, and how Apple and Google Play really differ.