microsoft copilot

Bing SEO in 2026: Copilot and IndexNow

Bing quietly became the most under-measured channel in search. It powers Microsoft Copilot, still feeds part of ChatGPT's web layer, and holds meaningful desktop share across the US and Europe. This guide covers what Bing genuinely ranks differently, what Bing Webmaster Tools exposes that Search Console does not, how Copilot picks and cites sources, when IndexNow is worth wiring, and an honest sizing of the opportunity.