Local SEO
Local SEO in 2026: Google Business Profile & the Map Pack
The map pack decides who gets the phone call in 2026. This guide covers Google Business Profile optimization field by field, reviews, citations, location pages, and how to measure it all, with a real plumber case study.
Franchise and Multi-Location SEO in 2026
Chains lose local search to single-store rivals for boring reasons: duplicate profiles, wrong categories and mail-merge location pages. This is the fix, in the order it matters, from bulk Google Business Profile management to Naver Place in Korea.
Real Estate SEO 2026: Rank Listings Locally
The four decisions that decide property search rankings: duplicate feeds, sold listings, filter crawl traps and location pages, for the US and Europe.
Law Firm SEO 2026: Cases, Not Just Clicks
Legal search is the one vertical where your marketing copy is regulated, your own practice pages compete with each other, and a directory that lists you outranks you. Here is how to fix all three and score the work in signed cases.
Travel and Hospitality SEO in 2026
Online travel agencies own the head terms, and no independent property is going to win them back. Here is where travel and hospitality search is winnable in 2026, and where the budget quietly disappears.
Home Services SEO 2026: HVAC and Plumbing
Contractors lose money ranking for the wrong half of the market, because a burst pipe and a furnace replacement are not the same search. This guide splits home services SEO into emergency and planned intent, then covers service-area profiles, seasonality, safe city pages and what Local Services Ads really take.