GA4
June 13, 2026
How to Track AI Referral Traffic in GA4: Measure ChatGPT, Perplexity & Gemini Visits in 2026
AI assistants now send real, measurable traffic — but GA4 hides it under generic referrals. Learn how to build a custom channel group, segment LLM traffic, and prove the ROI of your AI search strategy in 2026.