Ecommerce SEO
Faceted Navigation SEO: Tame URL Parameters & Crawl Traps
Faceted navigation quietly generates millions of near-duplicate URLs that drain crawl budget and bloat your index. This 2026 guide shows exactly how to handle URL parameters, when to index a facet, how to canonicalize, and the audit checklist I run on every large-site project.
Product Schema in 2026: The E-commerce Rich Results Guide
A deep, practitioner-level guide to e-commerce product schema in 2026. Covers required Offer fields, star-rating rules, variants, breadcrumbs, Merchant Center alignment and how to validate.
Pagination SEO in 2026: Numbered Pages, Load More, or Infinite Scroll?
Numbered pages, load more, or infinite scroll? How Google actually treats paginated content in 2026, and how to keep deep products crawlable and indexed.
Seasonal SEO in 2026: Plan Peak Season Early
Most peak-season pages go live far too late to rank in time, and no amount of copy polish fixes a twelve-week maturation window you started in November. Here is the dated 2026 calendar for the US, Europe and Korea, the schedule to work backwards from, and the case for permanent URLs over year-stamped ones.
Ecommerce Category Page SEO That Ranks
Category pages sit between your homepage and your products, hold the most commercial intent, and get the least attention. This is the fix, end to end.
Shopify SEO in 2026: What the Theme Won't Fix
Shopify automates sitemaps, HTTPS and canonicals, which makes SEO feel finished when it isn't. Here are the platform's real structural limits, the theme edit that fixes the most common issue on Shopify, and the order to tackle them in.