Ecommerce SEO

Faceted Navigation SEO: Tame URL Parameters & Crawl Traps

Faceted navigation quietly generates millions of near-duplicate URLs that drain crawl budget and bloat your index. This 2026 guide shows exactly how to handle URL parameters, when to index a facet, how to canonicalize, and the audit checklist I run on every large-site project.

Product Schema in 2026: The E-commerce Rich Results Guide

A deep, practitioner-level guide to e-commerce product schema in 2026. Covers required Offer fields, star-rating rules, variants, breadcrumbs, Merchant Center alignment and how to validate.