Content Strategy
Content Refresh, Pruning, and Content Decay: 2026 SEO Guide
Content decay quietly erodes rankings on every site. This practitioner guide shows how to audit your library, refresh old posts, consolidate overlaps, and prune dead pages safely in 2026.
Local SEO in 2026: Google Business Profile & the Map Pack
The map pack decides who gets the phone call in 2026. This guide covers Google Business Profile optimization field by field, reviews, citations, location pages, and how to measure it all, with a real plumber case study.
Google Discover SEO in 2026: How to Earn Feed Traffic With No Keyword to Target
Google Discover is the one surface with no query behind it, so keyword targeting and rank tracking simply do not apply. This guide covers what Google has actually confirmed about the feed, including the February 2026 Discover Update, the image rules that only make you eligible, the signals that beat backlinks, and the 2026 spam policies that make chasing Discover with volume genuinely risky. It also says plainly which sites should not bother.
Google Merchant Center Feed Guide 2026
A practitioner guide to Google Merchant Center feeds in 2026: required attributes, image rules, EU VAT pricing, disapprovals and silent failures.
Seasonal SEO in 2026: Plan Peak Season Early
Most peak-season pages go live far too late to rank in time, and no amount of copy polish fixes a twelve-week maturation window you started in November. Here is the dated 2026 calendar for the US, Europe and Korea, the schedule to work backwards from, and the case for permanent URLs over year-stamped ones.
SaaS SEO in 2026: Pipeline, Not Traffic
Most B2B software companies buy traffic and call it SEO. This playbook builds the program the other way around: comparison pages before thought leadership, pipeline before sessions, and a candid look at why Domain Rating, programmatic pages and high publishing volume waste most SaaS budgets.