Search Engine Optimization
Google's May 2026 Core Update: What Changed & How to Recover
Google's May 2026 core update rolled out on May 21 and is settling now. Here's what's actually confirmed, the winner/loser patterns analysts are seeing, what NOT to do during the rollout, and how to recover the right way—by fixing root-cause quality, not panicking.
Search Intent & Micro-Intents: Mapping Content in 2026
Get the intent right and an average page can rank; get it wrong and a brilliant one won't. Here's the 2026 guide to search intent and micro-intents—the four core types, how to read intent from the SERP, and how to map content so every page does one job well.
How to Get Cited by ChatGPT, Perplexity & Gemini in 2026
Ranking on Google and getting quoted in an AI answer are now two different jobs. Here's how ChatGPT, Perplexity, and Gemini actually choose their sources in 2026—and a practical playbook to become one of them, plus how to measure your AI citations.
llms.txt Explained: Should You Add It in 2026?
llms.txt promises to make your site more visible to AI—but does it work? The honest 2026 picture: Google says no, no major AI provider has committed, adoption is ~10%, and the data shows little impact. Here's what it actually is, who really benefits, and what to do instead.
Topical Authority & Content Clusters: The 2026 Way to Rank
A site with 20 interconnected articles beats one brilliant guide every time. Here's how topical authority and content clusters work in 2026—the hub-and-spoke model, a step-by-step build, the internal-linking that makes or breaks it, and the mistakes to avoid.
Zero-Click Search: How to Win Traffic When Nobody Clicks (2026)
Around 60% of Google searches now end without a click—and far more once an AI Overview appears. But ranking-equals-traffic is over, not SEO itself. Here's what's really happening, which queries still send clicks, and how to win on visibility in 2026.